Mal-exposure effect - based off of the idea that the more a human being comes in contact with something, the less this thing bothers them.
We adapt to the things in our environment – be it the heat, the noise or racial tension. In a physiological sense, eventually sensory input will no longer be sent as a signal to the brain. For example, when you first put on your shirt in the morning you can feel it, however throughout the day you are no longer consciously feeling the shirt on your shoulders. This can be applied to broader topics such as racism. If you are surrounded by racism, you will being to accept that racism is normal and natural and be more prone to it yourself.
AHX, @ 7.10 mins:
...and this presents us with a wonderful excuse to see a comical example of mal-exposure, from the film Shaun of the Dead. Notice how (in between the song by the Smiths and the random scenes), Shaun doesn't notice the general carnage around him, because he is so used to the morning routine.
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